Theme 4: Effective Communication About Antimicrobial Resistance

Why does effective communication matter? An AMR perspective

By Denesha Brar

In this session we go through a detailed process of developing an effective communication strategy we get a better understanding of why an effective strategy is important and negative outcomes of ineffective communication strategies.

  • Introduction to communication (6:49)
  • Importance of effective communication (8:44)
  • Developing a communication strategy (24:50)
  • Reframing resistance report by Welcome (1:00:10)