Theme 4: Effective Communication About Antimicrobial Resistance

Using media to tell Antimicrobial Resistance Stories

By Robin Berghaus

In this session we explore the strategies behind different means of communication about health matters, we focus on identifying audience, and where the audience gets it’s information from and talk a little more about how to pitch to different media companies as a means of sharing your communication through them.

  • Strategy behind effective communication (9:07)
  • “Reframing resistance” by Welcome (10:04)
  • Communication strategy when educating children (16:01)
  • Things to consider when pitching for op-eds, podcasts, radios and TV (22:38)
  • Strategy for written communication (26:55)
  • Strategy for communicating health matters to universities and local audiences (28:14)
  • Strategy for communicating health matters to national audiences (30:34)
  • Strategy for communicating health matters to global health outlets (33:04)
  • Strategy for communicating health matters via videos (47:06)