Theme 6: Understanding Antimicrobial Resistance From a Social Science Perspective

Mitigating Antimicrobial Resistance Through Behavior Change

By Dr. Jessica Mitchell

In this session we look at key areas of communication to consider when developing community based awareness projects on AMR, particularly those aimed at bring about behavioral change in the target audience. We look at a case project under CE4AMR in schools and in communities.

  • CE4AMR network (4:28)
  • AMR recap (7:06)
  • Difference in approaches to stopping climate change, WASH and AMR (11:03)
  • Behavioral approaches to tackle AMR (15:22)