Theme 4: Effective Communication About Antimicrobial Resistance

Communication for change: An antimicrobial Resistance perspective

By Liz Callegari

In this session we look at the importance of simplifying AMR awareness message to suit your audience, the important aspects of effective communication and the importance of having an awareness plan so as to measure successes and/or failures in communication.

  • Using your voice to catalyze change for AMR (8:00)
  • Communicating AMR in simple terms within our communities (9:04)
  • Important aspects of effective communication (18:50)
  • Change makers in combating AMR (24:09)
  • Catalyzing change (27:01)