Program’s Open Webinars
Date: 30th November, 2022 Time:1900hrs – 2015hrs GMT+3
Webinar: Topic: Using Media to tell Antimicrobial Resistance Stories
This webinar has been prepared in collaboration with CARB-X, a global non-profit partnership accelerating antibacterial products to address drug-resistant bacteria, a leading cause of death around the world.
The webinar aims at educating, and exposing us on how to leverage on different mainstream media platforms such as TV Shows, Radio Sessions, Podcast, open-ed, and newspaper articles among other platforms to create mass awareness about Antimicrobial Resistance to target audiences. The webinar will also expound on how to utilize relatable messages, and storytelling to increase engagement in Antimicrobial Resistance interventions, and promote positive behavior change.
The expected outcomes of the session are:
- We will understand how to pitch, and employ the art of storytelling to penetrate and gain opportunities in mainstream media platforms.
- We will be able to ideate and develop creative and exciting ways that could improve awareness and engagement in Antimicrobial Resistance within our local setting by leveraging on existing mainstream media platforms.
Our Guest Speaker for the Webinar
Communications Manager, CARB-X
Robin Berghaus leads communications strategies for CARB-X, a global non-profit dedicated to addressing the health threat of drug-resistant bacteria. Throughout her career, Robin has written feature articles and produced documentaries that translate complex ideas into compelling human interest stories. Her projects have garnered multiple awards, and have been exhibited at international film festivals, on PBS and as part of Alfred P. Sloan Foundation’s Science on Screen. She serves as a film envoy for American Film Showcase, a cultural diplomacy program produced by the US Department of State and embassies to promote STEM education, entrepreneurship and human rights with global communities. She has served as a production consultant, keynote speaker, distinguished lecturer and juror for film festivals, universities and non-profits.
Robin has an interdisciplinary background in science and film. She holds a BS in biology from Boston College, and an MFA in film production from Boston University.